Seagram’s Royal Stag has kicked off the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a high-energy launch at Aquatica Ground, Kolkata on February 21, reinforcing its consumer-first engagement strategy. Anchored in the brand’s ‘Living It Large’ philosophy, the platform blends Bollywood melodies with hip-hop beats while integrating immersive art, curated food experiences and interactive gaming zones.
The Kolkata event drew thousands of fans, reflecting strong demand for experience-led lifestyle entertainment among urban youth. The evening opened with a live gaming face-off led by Payal Dhare, followed by an upbeat set from DJ Sahil Gulati. Rapper Dino James amplified the crowd’s energy, while iconic rock band Fossils delivered a commanding performance on home turf. Headliner Armaan Malik concluded the night with a soulful showcase of chart-topping favourites, embodying the festival’s cross-genre appeal.
With upcoming editions scheduled in Vizag (March 7), Mumbai (March 21) and Mohali (March 28), Royal Stag BoomBox continues to strengthen its footprint in India’s youth-driven consumer entertainment market, leveraging live experiences to deepen brand loyalty and cultural relevance.