Seagram’s Royal Stag has officially launched the third edition of Royal Stag BoomBox – The Original Sound of Generation Large with a high-energy event at Saru Sajai Stadium Complex, Guwahati, on March 1. Building on the success of previous editions, this year’s festival brings a fusion of Bollywood melodies and hip-hop beats, coupled with immersive art, gaming, and cultural experiences.
The event featured stellar performances by DJ Yogii, rapper Ikka, and singer Nikhita Gandhi, culminating in a grand finale by Armaan Malik. Thousands of fans attended, reinforcing the festival’s reputation as a leading platform for live entertainment.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, stated, “Music has the power to unite people, and Royal Stag BoomBox continues to redefine live experiences for today’s generation.” With three more cities on the tour, the festival is set to elevate India’s live music landscape.