Royal Enfield has introduced its new women’s wear collection, combining advanced riding gear with sustainable practices. The lineup includes the pioneering Streetwind Eco Riding Jacket, crafted from 75 recycled PET bottles, alongside the Tourer Women’s Riding Jacket featuring CE Level 2 protection. Additional offerings include high-abrasion Ride More Leggings and a stylish array of lifestyle apparel, from bomber jackets to leather vests.
In Imphal, the collection has generated significant interest, driven by a growing market for premium motorcycling gear. Local dealers have noted an increase in demand as women riders seek both functional and fashionable options that align with their active lifestyles.
The launch reflects Royal Enfield’s strategic focus on catering to the evolving needs of female riders across diverse markets. Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, emphasized the brand’s commitment to empowering women through gear that balances performance with personal style.