In a strategic move to deepen its market penetration in Northeast India, renowned culinary brand Mother’s Recipe has unveiled an exclusive media campaign targeting key regions like Assam and Mizoram. The campaign, anchored by a touching film honoring the nostalgic bond between mothers and their culinary creations, aims to fortify the brand’s presence and resonate with local consumers.
The centerpiece of the campaign is a heartwarming film showcasing families savoring meals prepared with Mother’s Recipe products, ranging from chutneys to ready-to-cook meals, embodying the brand’s ethos of “Taste the Love.” This initiative highlights Mother’s Recipe’s commitment to authenticity, quality ingredients, and preserving the essence of homemade delicacies.
The campaign will be prominently featured on regional entertainment, news, and music channels, ensuring widespread visibility. Complementing the TV commercials, strategically placed hoardings across the Northeast will further amplify brand visibility and engagement.Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expressed enthusiasm for the campaign’s potential to strengthen bonds with consumers in the region, stating, “We are excited to deepen our presence in Northeast India, a region that holds special significance for us.”