ICICI Prudential Life Insurance has announced the launch of ICICI Pru Smart Insurance Plan Plus, a new market-linked product designed to help India’s youth build long-term wealth with affordable monthly premiums starting at just ₹1,000. This product offers a dual benefit of investment and life cover, catering to the financial aspirations of a digitally-savvy generation.
The plan provides access to 25 diverse funds and four portfolio strategies, along with cost-free, tax-efficient fund switching. Additionally, customers can opt for a Waiver of Premium benefit to ensure savings continue uninterrupted in the event of the policyholder’s absence. The product is designed for a fully digital purchase journey, reflecting the brand’s commitment to convenience and accessibility.
Mr. Amit Palta, Chief Product and Distribution Officer at ICICI Prudential Life, stated, “India’s youth is driving economic growth. This plan is tailored to encourage early investments and help them take charge of their financial future.”
Where awareness around financial planning is rising among the youth, the product is expected to see strong demand. Financial advisors in the region view it as a timely offering, especially for first-time investors seeking flexible, online-led solutions. The product is now available on ICICI Prudential’s digital platform.