Google on March 1 (Friday) started an initiative of removing some apps, including popular matrimony apps, from its Play Store in India over a dispute on service fee payments.

Google said that 10 companies in the country, including “many well-established” had skipped from paying fees despite benefiting from the platform.

However Google has not mentioned the firms but a search on Play Store did not opened results for matrimonial apps such as Bharat Matrimony, Shaadi and Matrimony.com. Balaji Telefilms’ Altt (formerly ALTBalaji), dating service Quack Quack, audio platform Kuku FM and Truly Madly also disappeared from the Play Store.

The dispute is over Google imposing a fee of 11-26% on in-app payments after anti-competition body CCI ordered scrapping of an earlier system of charging 15-30%.