Gold has seen an extraordinary rally this festival season, providing investors with remarkable returns driven by global uncertainties and strong domestic demand. Since last Dhanteras, gold has surged by an impressive 55%, significantly outperforming key equity indices like the Nifty 50, which has grown just 3.5%. Regarded as a symbol of wealth and prosperity, gold remains a popular purchase for countless households during Dhanteras, which falls on October 18 this year.
“Dhanteras is considered one of the most auspicious days to buy gold in India, representing prosperity and good fortune. Its high liquidity and investment appeal make it a favored choice among consumers and business owners alike,” explained Deveya Gaglani, senior research analyst at Axis Securities.
Gold prices have risen sharply due to strong central bank purchases, ongoing geopolitical tensions, and expectations of monetary easing. As of October 16, 2025, gold is trading at ₹1,26,338 per 10 grams on the MCX and ₹1,26,714 in the physical market, according to the Indian Bullion and Jewellers Association.
Gaglani also noted that the US Federal Reserve’s 25 basis points rate cut on September 17, along with two more expected cuts this year, is supporting gold’s upward momentum.