To address the challenges faced by fish farmers during winter, Godrej Agrovet Limited has launched an innovative winter strategy that combines digital tools, scientific practices, and community-driven support. As temperatures drop, fish metabolism slows, leading to reduced nutrient absorption and lower farm productivity. This seasonal struggle has long hindered fish farming, but Godrej Agrovet’s solution is set to revolutionize the sector.
Dhrubajyoti Bannerjee, CEO of the Aquafeed Business at Godrej Agrovet, shared his vision: “By leveraging digital platforms and community-driven initiatives, we’re creating a comprehensive ecosystem that empowers farmers to navigate the most challenging seasonal constraints.” The strategy includes the Matsya Margadarshan digital campaign, offering expert advice through Instagram, WhatsApp, and Facebook, and the Aqua Mitra series, which promotes peer-to-peer learning. The Godrej Aqua Insiders initiative highlights sustainability and women’s empowerment in aquaculture.
In Imphal, a growing hub for aquaculture, farmers are increasingly turning to digital solutions to enhance productivity during winter. Local fish farmers see Godrej Agrovet’s strategy as a game-changer, providing them with the tools and knowledge to tackle seasonal challenges and boost farm efficiency. With these innovations, the future of fish farming in Imphal looks promising.