ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace. In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1™ brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come.
Mobil 1 is the world’s leading synthetic motor oil brand, providing superior engine protection for gas-powered, hybrid, and electric cars for over 50 years. As the first full synthetic automotive motor oil, Mobil 1™ is committed to innovation, collaboration, and customer satisfaction. ExxonMobil is excited to continue shaping the future of engine protection and performance with this iconic brand. Laura Bustard, Mobil 1 Global Brand Manager said, “ExxonMobil takes great pride in the Mobil 1 brand’s legacy as revolutionary synthetic motor oil”. Adding to that, Robert Shearer, Director of Global Sponsorships stated, “The Mobil 1 brand remains dedicated to maintaining and growing meaningful relationships”.
ExxonMobil is partnering with former Formula 1 racer and McLaren driver David Coulthard to create a short film celebrating Mobil 1’s journey. The video will guide audiences through the brand’s evolution, collaborations, and technological achievements. Throughout the 2024 motorsports season, Mobil 1 will celebrate its legacy with specially designed liveries and highlights of its extensive racing history.