French automaker Citroën has launched its “Citroën 2.0 – Shift Into the New” strategy to strengthen its presence in India. The brand aims to become a preferred and accessible mobility provider by offering smart engineering, advanced connectivity, comfort, and seamless ownership experiences. Citroën plans to double its reach by year-end, striving to be located within 100 kilometers of every customer, with increased investments in electric vehicles, internal combustion platforms, and localisation.
The company has expanded its showroom network from 10 in 2021 to over 80 today, investing more than Rs 5,300 crore in manufacturing and localisation efforts. Despite high expectations, Citroën’s monthly sales remain in the three-digit range in India’s vast automotive market.
Central to the new plan are upgrades to the C3, Aircross, and Basalt Coupe SUV, focusing on design, in-cabin technology, and comfort, with significant input from Indian engineers to suit local driving conditions. Stellantis India CEO Shailesh Hazela emphasized the company’s commitment to sustainable growth in India through localized products, enhanced service networks, and customer-centric approaches. Citroën’s vehicles are produced at the PCA Motors plant in Tamil Nadu, a joint venture between Stellantis and CK Birla Group.