CEAT, a leading tyre manufacturer in India, has unveiled a new premium retail facility in Agartala, Tripura, as part of its ongoing expansion in North East India. The new CFA (Customer-Focused Area) is designed to cater to the increasing demand for high-performance tyres, fueled by the region’s growing four-wheeler sales.
Speaking at the inauguration, Mr. Arnab Banerjee, MD & CEO of CEAT, stated, “The North East offers tremendous growth potential. Our expansion ensures faster deliveries, improved service, and a superior customer experience.” With a strong presence already established through 18 premium outlets and over 900 retail touchpoints across states like Assam, Nagaland, and Tripura, CEAT is further strengthening its footprint in the region with plans for additional expansions in Arunachal Pradesh and Meghalaya.
In Imphal, the new CFA is expected to greatly benefit the local community. With Imphal emerging as a growing hub for both passenger and commercial vehicles, this expansion will offer easier access to CEAT’s range of tyres, providing customers with high-quality products and enhanced service. The move also supports local businesses, ensuring better availability of tyres and contributing to the region’s economic development.