Britannia NutriChoice has joined forces with Aktivo Labs to unveil the NutriPlus app, marking its foray into the burgeoning health-tech sector. This strategic collaboration underscores Britannia’s commitment to innovation and consumer well-being.
The NutriPlus app arrives at a pivotal moment as India grapples with a growing prevalence of metabolic non-communicable diseases (NCDs), as highlighted by recent findings from the Indian Council of Medical Research (ICMR). With millions affected by conditions like diabetes and hypertension, the NutriPlus app aims to empower users with personalized health insights and monitoring tools. Amit Doshi, Chief Marketing Officer of Britannia Industries, expressed confidence in the app’s potential to revolutionize how consumers approach health management. By providing a comprehensive overview of users’ health status through a single NutriScore, the app simplifies the tracking of essential health parameters like exercise, sleep, and nutrition.
Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, lauded the partnership’s ability to leverage cutting-edge technology for societal impact, emphasizing the app’s role in promoting healthier lifestyles nationwide. Richard Siow, Director of Ageing Research at King’s College London, UK, commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs.”