Amway India, a leader in health and wellness, celebrated National Nutrition Month by launching targeted interventions nationwide under the theme “Nutritious Diet for Everyone.” The campaign promoted balanced diets and Morning Nutrition, with over 30,000 distributors and customers engaged across the country.
Rajneesh Chopra, Managing Director of Amway India, emphasized the need to address India’s growing lifestyle diseases, citing a report from the Indian Council for Medical Research that linked 56.4% of the nation’s disease burden to unhealthy diets. “Our mission is to empower communities with practical nutrition solutions, focusing on balanced diets and Morning Nutrition to support overall well-being,” Chopra said.
The East region saw the rollout of the “Colour Your Diet” campaign, featuring expert-led sessions, health assessments, and digital interventions focused on healthy eating habits and Morning Nutrition. In Imphal, the campaign resonated strongly, with local distributors noting a surge in interest for Amway’s nutrition products, particularly in the context of Morning Nutrition. Imphal’s growing health-conscious population responded positively to the need-based dietary solutions, fueling local demand for health and wellness offerings.