Perfetti Van Melle India has introduced Alpenliebe Juzt Jelly Jungle Land and Fruity Salad, expanding its jelly portfolio with new interactive shapes. Priced at ₹10 per pack, these jellies feature monkey, banana, pineapple, strawberry, orange, and green apple shapes, blending taste with a playful experience.
Infused with real fruit juice, the jellies offer a dual-layer texture—jelly with a soft foamy layer—enhancing sensory engagement. The product aims to tap into the growing demand for innovative and interactive confectionery options. “Consumers seek new experiences, and these unique shapes transform snacking into playtime,” said Gunjan Khetan, Marketing Director, Perfetti Van Melle India.
Since its India launch in 2012, Alpenliebe Juzt Jelly has maintained its leadership in the jelly category. With this latest expansion, Perfetti Van Melle strengthens its foothold in India’s evolving confectionery market.