Seagram’s Royal Stag BoomBox returns for its third edition, blending Bollywood’s iconic melodies with the dynamic energy of hip-hop. The festival, produced by Mirchi, is set to feature prominent artists like Armaan Malik, Amit Trivedi, Neeti Mohan, Raftaar, Ikka, and DJ Yogii.
This year, the festival introduces cutting-edge interactive experiences, including AR/VR technology and live gaming, creating a unique cultural experience for the youth. The festival will tour major cities like Hyderabad, Mumbai, Gurugram, Guwahati, and Imphal.
Imphal, with its growing youth demographic and a vibrant interest in contemporary culture, represents a key market for the Royal Stag BoomBox. As the capital of Manipur continues to evolve, the demand for modern entertainment options has increased. The combination of music and live gaming experiences is likely to attract the city’s youth, who are increasingly engaging with digital and interactive media. The festival’s mix of traditional and modern elements aligns with Imphal’s cultural aspirations, making it a prime location for fostering youth engagement and creating new avenues for entertainment-driven economic growth.